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24th February 2021
Catch up with Jason, our Head of Client Success
8th February 2021
We explore the dining trends for 2021 according to data intelligence experts.
4th February 2021
In light of the pandemic, many Brits exchanged their overseas Summer holiday for an escape to their local seaside. In a st...
1st February 2021
At HGEM, we know that what gets measured gets done and that mystery guests have a valuable role to play in ensuring consis...
25th January 2021
Traditionally, Shrove Tuesday is a day to use up ingredients, with it marking the first day of lent. It has since become t...
22nd January 2021
This time last year, we asked our panel of mystery guests what they would be getting up to on Valentine’s 2020 and unsurpr...
20th January 2021
Veganism (or flexitarianism at least) is on the rise. The global campaign Veganuary, which sees people go vegan for the mo...
18th January 2021
Many Brits abandoned Dry January when lockdown was announced just 4 days into it, but 32% of our mystery guests kept going...